Today, we’re launching Edits, a new video creation app designed for creators. Instagram exists to help people express their creativity, and we want to build the best creative tools to help you do this, not just on Instagram or Facebook, but on any platform. This is only the first step on this journey, and we can't wait to evolve and improve Edits with your feedback.

Giving you the tools to support your creation process all in one place

The process of making videos can be challenging, often requiring multiple apps and complicated workflows. With Edits, you now have a dedicated space with powerful capabilities for video creation.

• Bring your full creation process into one place by keeping track of ideas, managing your projects, editing and exporting watermark-free without leaving the app.
• Create better videos with powerful tools like a high-quality camera, a frame-accurate timeline and effects like cutouts or AI-powered animation.
• Optimize your content using an inspiration feed of reels with trending audio and performance insights that show you what's working.

Building an app that meets your needs

To build an app that truly meets the needs of short-form video creation, it’s important to partner closely with creators like you.

Since last year we’ve collaborated with a number of creators to test different concepts and incorporate their feedback along the way. We also gave many creators early access to Edits, who have continued to share their thoughts on the app. Here's what some of them have had to say:

What’s next for Edits?

Your feedback plays a key role in how we'll continue to improve, and we're excited to build even more top-requested features into Edits. We're already working on adding new features and updates, including some highlights below that are coming soon to the app.

• Keyframes: Pinpoint exact moments to animate the position, rotation, and scale of your clips.
• Modify: Quickly change the look & feel of your videos with AI.
• Collaboration: Easily share drafts with friends, other creators or brands for feedback and creative builds.
• More options to express your creativity: Even more fonts, text animations, transitions, voice effects, filters, sound effects and music options, including royalty-free.

Edits is available globally and free for download in the App Store and Google Play Store. To get started, simply download the app and sign in with your Instagram account.